I help growing businesses turn paid search and paid social into a predictable growth engine — measured by what moves the business: leads, revenue, CAC and ROAS.
Who I've worked with
Proven track record of results for leading startups, scaleups, and Fortune 500 brands.
Most ad accounts quietly leak money — wrong audiences, conversions that go untracked, spend pushed to the weakest part of the funnel. In a free 15-minute audit, I'll walk your account with you and show you where, line by line, before you commit to anything.
My 89% client retention rate comes from a disciplined focus on acquisition, conversion and efficiency — the fundamentals of sustainable growth.
Capture demand the moment it's searched. From PMAX and AI Max to Shopping and brand defense — structured to spend where it returns, not where it's easy.
Create demand and scale it. Creative testing, audience strategy and full-funnel campaigns built to keep performing well past the first week.
Turn more of the traffic you already have into customers. I find and fix the friction across your site, landing pages and funnel — so the same budget generates more leads, sales and revenue.
I pull apart your account and funnel to find exactly where spend is leaking — and where the real upside is hiding.
A prioritized plan tied to your actual goals: the channels, budget split and the metrics we move first.
Dial in targeting, creative and bidding so every dollar works harder and efficiency keeps climbing.
Once it's profitable, we pour fuel on it — expanding budget, channels and creative without losing returns.
Your customers are asking ChatGPT, Gemini and Perplexity for recommendations right now. I built a free check that shows whether you're part of the answer — or invisible while competitors get named instead.
Run the free checkSenior expertise with real attention — no trade-offs, no handoffs, no markup on spend.
| Scaling with JB | Other experts | |
|---|---|---|
| A senior expert runs your account daily | — | |
| Search, social & tracking under one roof | — | |
| AI-first tactics (PMAX, AI Max, AEO) | — | |
| Transparent reporting, no markup on spend | — | |
| Launches in days, not onboarding months | — | |
| Flexible terms — start with just an audit | — | |
| Direct line to the person doing the work | — |
A snapshot of what focused, senior-led paid media has delivered across different industries.
+182% revenue in 90 days on the same monthly budget.
Per booked consultation, with the calendar full three weeks out.
In-store foot traffic from local Performance Max campaigns.
New member bookings driven in the first quarter alone.
Cost per new patient across paired Search and Meta campaigns.
On ad spend inside a focused 60-day growth sprint.
Representative results across managed accounts. Outcomes vary by budget, offer and market — your audit shows what's realistic for you.
If you've got real demand and a budget to grow it, I help you spend smarter. These are the businesses I know how to move the needle for.
I've spent 14+ years in performance marketing managing paid media at scale — overseeing seven-figure budgets across Google and Meta for some of the most recognized brands in the world, from LEGO and KPMG to Walmart, Target, Amazon and IHOP. Quarter after quarter, I hit and beat the numbers leadership cared about.
Today I bring that same standard to growing businesses: senior, hands-on paid media measured in revenue, not impressions. No layers, no handoffs, no junior team learning on your budget. When you work with me, you get me — and the playbook that's moved millions in ad spend. I take on a small number of clients so each account gets real attention. If that sounds like what you've been missing, let's talk.
"She found wasted spend in our first week that paid for the engagement twice over. Our cost per lead has been the lowest it's ever been since."
"Finally someone who explains the numbers in plain English and then actually moves them. Our booked appointments are up and the reporting is genuinely transparent."
"We'd been burned by an agency that handed us off to a junior. Jennifer is the one in the account, and it shows in the results."
"ROAS more than doubled within the quarter and she rebuilt our tracking so we finally trust the data we're scaling on."
"Foot traffic from our local campaigns is up, and for the first time I actually understand the reports."
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No vague promises or hidden catches. If your question isn't here, just ask.
Reach me at hello@scalingwithjb.com
or call (929) 548-2095
I run paid search and paid social for growing businesses — building, managing and optimizing campaigns so your budget produces more leads, sales and revenue. I also fix the tracking and landing-page issues that quietly waste spend.
Paid search across Google, Microsoft, YouTube, Amazon and Apple Ads, and paid social across Meta, TikTok, LinkedIn, Pinterest, Reddit and Snapchat — matched to where your customers actually convert.
It depends on scope. Most engagements start with an in-depth audit, then move into ongoing management priced to your account's complexity and the platforms involved. We'll talk specifics on the free call once I understand what you need.
Ongoing management runs on a three-month minimum so there's time to test, learn and compound results — paid media rarely pays off in week one. The audit is a one-time, standalone option if you'd rather start there.
The 15-minute strategy call is free. From there, the in-depth account audit is a paid, standalone deliverable — a scored breakdown of what's holding performance back and exactly how to fix it.
Quick wins like wasted spend and tracking gaps often surface in the first couple of weeks. Meaningful, durable lifts in CAC, ROAS and volume typically build over the first one to three months.
Tracking, yes — clean conversion tracking and attribution are part of the job. For creative, I lead the strategy, testing and iteration, and partner with you or your designers on production.
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